Hey everyone! This week at the Guru Deep Dive, we learned tips and tricks for increasing Guru adoption. Shoutout to our customer speakers
During this Deep Dive (0-18:00), we covered how you can close your Guru adoption GAP:
Gather. Make sure Guru is the #1 place to go for knowledge, and that your team can access what they need, within their workflows.
Assemble. Embrace the saying “Better together”— find insights and change behavior by analyzing group patterns and creating accountability.
Personalize. Get your team excited about Guru by gamifying the experience, weaving in incentives, content surprises, memes, gifs and more.
Grab the Guide to Increasing Guru Adoption Card and find action steps and resources to help you increase Guru adoption at your company.
Sarah Walworth, Internal Comms, YNAB (15:43)
- Make sure content is only in Guru
- Emphasize the Google Chrome Extension
- Create “Guru routines” to build habits
Kelly Parks, Revenue Enablement, Ceros (32:39)
- Utilize adoption analytics
- Prioritize search experience
- Understand user behavior over time
- Rinse & repeat!
Nina Frank, Internal Comms, Hopin (47:06)
- Make hype videos
- Embrace a Naughty & nice list
- Hold a Card challenge + incentives
- Tip: Executive endorsement helps
Continue the conversation! Share your Guru adoption challenges, approaches, and wins in the Q&A section of the Guru Community! Jump in on the thread here:
- Now that you’ve watched the Deep Dive and reviewed the resources, are you inspired to put them into action? Let us know in this Deep Dive Feedback Form for the chance to win a $20 Amazon gift card!
Save the Date:
- Sign up for our last Deep Dive of the year: Celebrating your 2021 Guru Impact!