How do you use Guru for internal communications?

  • 25 March 2022
  • 3 replies

Userlevel 2



At Guru, we define internal communications as the practice of keeping employees connected, informed, and engaged by creating a shared understanding of company goals, values, and ongoing projects.  

By early May 2020, 73% of American professionals were feeling burned-out, citing: no separation between work and home, unmanageable workloads, and worries over job security. Burnt out employees are likely to become disengaged workers, who cost their employers 34% of their annual salary.

With employee engagement, company culture, and actual revenue on the line, leaders understand that mitigating these risks is paramount to distributed work success.


A clear internal communication strategy and process that allows employees to consume knowledge at the right time, in the right place, in the right format is the key to a successful distributed workforce.

… And that's where Guru can help

Guru provides readily accessible⚡️, up-to-date information ✅ for teams to operate confidently in a remote world 🌎, without needing to tap SMEs. 


So, we have 2 questions for you 🤔 …. 

  • How have you leveraged Guru to improve your company’s internal communications?

  • How are you measuring successful internal communications today?

3 replies

Userlevel 2

@Julia Soffa as our Internal Comms Queen 👑 here at Guru, I thought you’d be able to kick off this thread with some best practices for using Guru for Internal Communications!  


Userlevel 2

Thanks @Molly Vogt


  1. From a qualitative perspective: The comms teams at Guru has established and documented rituals, best practices for how/when/to whom we communicate. 
    • We have guardrails for each tool in our tech stack (i.e. How Guru uses Slack), as well as templates so employees can self-serve and create new best practices that are team specific
    • We include these all-company touch points in employee onboarding and ask our leadership team to model them
  2. From a quantitative perspective: There are signals we gather from Guru as well as other tools. Philosophically, good communication means that employees were able to take the intended action in a given communication.  
    • ​​​​​​​We measure eNPS (employee net promoter score) and this has increased over time to reflect our continued efforts in reducing comms noise/information overload 😎
    • We have a biweekly cadence for our internal newsletter, on which we track Knowledge Alert read rates 📰
    • We use Guru Cards as pre-reads (often in the meeting invite as well) to ensure meetings are the best use of expensive time together, measuring how many team members we able to interact with the pre-read 📆

Bumping this discussion back up, would love to hear some examples from other folks, as we regularly get questions about common internal communications use cases (especially examples of knowledge that needs to be broadly shared at the company, not solely position or department specific knowledge). A few use cases I’ve heard about recently:

  • CEO/leadership announcements (using the announcements feature to notify teammates and confirm they’ve reviewed)
  • HR policy and procedure information and updates (e.g., work-from-home policy, leave policy, on- and off-boarding procedures, travel policies, DEIB policies, etc.)
  • Product details and changes that everyone at the company needs access to

Tagging in a few internal comms. pros, would love to hear any examples and insights you’re able to share @Nina Frank, @Rachel Wiggins, @Michael Castillo, @Hannah Warren